The World's Greatest Salesman
The World's Greatest Salesman: An IBM Caretaker's Perspective is a chronological collection of speeches, articles, and thoughts of Thomas J. Watson Sr., the traditional founder of IBM. It starts the day after Black Tuesday (October 29, 1929) and ends soon after the Great Depression's trough (March 1933). These are words delivered by Tom Watson to his employees, shareholders, customers, peers and society during one of the worst economic storms the United States and the world had ever faced.
Peter E. Greulich, a thirty-year IBM employee, provides critical perspective and context around Watson Sr.'s leadership during these trying times that gave rise to one of the greatest corporations of the 20th Century.
It is time to reexamine the thoughts, words and actions of IBM's founder, who led a good company to greatness during the darkest economic time in world history. The New York Times and Time Magazine called Thomas J. Watson Sr., the "World's Greatest Salesman." Newsweek wrote that he was a philanthropist, where "none gained more from his beneficence than his own employees."
"Pete has done an outstanding job of capturing the source of the mystique and tradition behind The IBM."
Thomas W. Manning
"This book should be required reading for all current IBM employees. Pete did a fine job of explaining how IBM became great and what is needed to keep it great."
Eugene C. Herod
Reviews from around the world.
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- I started this book with a bit of trepidation. I spent 21 years at The IBM between 1974 and 1995 - back when it *was* "your father's IBM." Before I started, I had somehow gotten the impression that this book was about how bad IBM had become, but that was not it at all. "The World's Greatest Salesman: An IBM Caretaker's Perspective," is about how to succeed in business. Any business, at any time under any political and economic conditions.
- Pete has done a great job of explaining how the IBM I joined in 1960 came about. His research into and explanation of Thomas J. Watson Sr.'s guiding principles up until his son took over in the 1950s were ingrained into the company when I went to work.
- "The World's Greatest Salesman" by Peter E. Greulich has 311 pages, 23 pages written by the author; on 37 pages he highlights and comments the subsequent set of Watson Sr.'s messages to his audiences. Thus 253 pages are carefully selected and sorted original Watson Sr. talks and messages. Greulich was very successful in picking specific Watson Sr. messages to convey them into the present.
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