THINK Again: IBM CAN Maximize Shareholder Value
THINK Again is available in print and electronic formats worldwide.
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Watson Sr., the traditional founder of IBM, is well known for his corporation’s century-old, one-word imperative. Desk placards, wall posters and overhead signs instructed employees to THINK. Think was imprinted on custom leather notepads, notebooks and briefcases.
The external corporate magazine that the world associated with IBM for decades carried the brand THINK, and on the cover of its first three issues was The Thinker by Rodin. This one-word message was translated into every language conceivable, and eventually, analysts, customers and cartoonists considered it synonymous with IBM.
If Watson Sr. were alive today and asked to comment on IBM’s current executive strategy of maximizing shareholder value, he would look at the data, establish the facts, evaluate IBM’s current performance to extrapolate its possible futures, and would, in all probability say, “It is time to start thinking again.”
- Excerpt from the Introduction to THINK Again.
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