John R. Opel - Converting IBM from Rental/Lease to Purchase
Peter E. Greulich is an author, publisher and public speaker.
He has written two books on IBM and three essays on Thomas J. Watson Sr.’s leadership during the Great Depression. His latest book, A View from Beneath the Dancing Elephant: Rediscovering IBM’s Corporate Constitution is a sweeping historical look at IBM that puts a spotlight on its current human resource practices in light of IBM’s time-tested human-relationship achievements.
It is a different perspective from Louis V. Gerstner’s Who Says Elephants Can’t Dance. It is a view from beneath—the perspective of an IBM employee-owner. IBMers with stories to share can reach Pete at IBMers@mbiconcepts.com.