The past is one way that we turn data into information. Data is, "We sold 5,000 units this year, in thirty countries and customer satisfaction was 86%." Information is, "The number of units we sold was up 10% (to 5,000 units), doubled our presence worldwide (from fifteen countries), but customer satisfaction was down more than 13% (from 99%)." Which is critical "information" to an executive making decisions? Aren't there ten's of questions in the latter (information) that would never come to mind with the former (data)?
Internal corporate cultural changes, good or bad, are relevant in a business discussion and in the making of an investment decision by a customer (buy product), shareholder (buy stock), employee (invest time) or society (provide incentives to stay in our community)?